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Discovery ×
Round 2 · Post-Discovery Questionnaire
Let's turn that call
into a campaign.
We had a great discovery session with Optinn. We learned what you do, who you serve, and where leads come from today. Now we fill in the gaps — so we can build a strategy that actually works for you.

Takes about 4–5 minutes. The more specific you are, the sharper your proposal.
🇺🇸 US Market 🇮🇳 India Market Supply Chain · Blue Yonder 24 Questions
Quick Check-In · Q1 of 24
First — let's confirm we understood you correctly.
During the call, we understood Optinn's core offering as end-to-end supply chain consulting — implementation, strategy, and support — with a strong specialisation in Blue Yonder. You've delivered 25+ enterprise implementations across auto, hi-tech, CPG, and manufacturing. Is that the headline?
A
Yes, that's exactly right
B
Mostly — I'll add detail in a later question
C
Not quite — the positioning has evolved
↵ to continue
Market Focus · Q2 of 24
You're already on two continents — Plano, TX and Bangalore. Where do you want to grow first?
If we had to put 70% of campaign effort into one market to start — which would it be?
A
US first — that's where the big deals are
Higher ACV, longer sales cycle
B
India first — faster to close, home turf advantage
Stronger brand recognition, shorter cycle
C
Both simultaneously — we have the bandwidth
D
US for enterprise logos, India for mid-market & support upsells
↵ to continue
ICP · Decision Makers · Q3 of 24
Who actually pulls the trigger on a deal with Optinn?
You mentioned Supply Chain Managers, CIOs, and IT Heads. We want to know who has the final signature — not who's involved, but who says yes.
A
Head of Supply Chain / VP SCM
They own the budget and the problem
B
CIO / CTO
Tech platform decisions sit here
C
COO
Operations transformation is their mandate
D
A committee — SC Head + CIO + CFO all sign off
E
Depends on company size — no single pattern
↵ to continue
ICP · Industries · Q4 of 24
You've worked with CEAT, Mahindra, Asian Paints, Intel, Tata Steel. Which verticals do you want more of?
Pick your top priorities. We'll use this to filter LinkedIn and build email lists.
A Automobile / Auto-Ancillary
B Hi-Tech / Electronics
C General Manufacturing
D CPG / FMCG
E Retail
F Logistics / 3PL
G Pharma / Life Sciences
H Steel / Metals / Chemicals
↵ to continue after selecting
ICP · Company Size · Q5 of 24
Your case studies show global giants — Bridgestone, Continental, Analog Devices. Is enterprise your real sweet spot?
A
Mid-Market — 250 to 1,000 employees
Faster decisions, still meaningful deal size
B
Enterprise — 1,000 to 10,000 employees
Our current primary client profile
C
Global Enterprise — 10,000+
Complex, multi-region, long cycles
D
All of the above — we go where the problem is
↵ to continue
Current Pipeline · Q6 of 24
Most of Optinn's leads come through partners — Blue Yonder, Accenture, NTT Data, Infosys. How stable does that feel?
No judgment here — partner channels are genuinely powerful. We just want to understand the risk level.
A
Very stable — partners keep us busy
We're not actively hunting for leads
B
Somewhat stable — but unpredictable
Some months great, some months dry
C
Getting unpredictable — we need a backup
D
We need alternatives urgently — this is why we reached out
↵ to continue
Urgency · Q7 of 24
How fast do you need a pipeline that doesn't depend on partner goodwill?
This determines whether we recommend a fast-start outbound campaign or a strategic long-game approach.
A
Yesterday — this is urgent
We start outbound immediately
B
Within 6 months
Controlled build, we have runway
C
12-month horizon — building for the future
Long-game strategy including SEO
D
Still exploring — no firm timeline
↵ to continue
Competitive Landscape · Q8 of 24
When you lose a deal — who keeps showing up as the alternative?
Select known names and add any others. This helps us build positioning that sharpens Optinn's edge.
A
Spinnaker SCA
B
Highspring
C
Plantensive
D
Deloitte / Big 4
E
IBM Consulting
F
Argano
G
Smart IS
H
Local Indian consultancies
🌐 Competitor Websites (up to 10)
↵ to continue
Competitive Edge · Q9 of 24
When you DO win — what's the reason they chose Optinn?
Pick your top 2–3. This becomes the core of every campaign message we write.
A Highest architect-to-consultant ratio in the market
B Deep domain expertise — supply chain is all we do
C Faster implementation with pre-built accelerators
D Proven ROI — $350M+ in client cost savings
E Strong relationships — they know us personally
F Better value vs large consulting firms
↵ to continue
Deal Economics · Q10 of 24
What does a typical engagement look like in dollar terms?
This helps us frame the ROI of marketing investment correctly in your proposal.
A
Under $50K
B
$50K – $150K
C
$150K – $500K
D
$500K – $1M
E
$1M+
↵ to continue
Deal Economics · Q11 of 24
From first conversation to signed contract — how long does Optinn's sales cycle run?
A
Under 1 month
B
1 – 3 months
C
3 – 6 months
D
6 – 12 months
E
12+ months for large enterprise
↵ to continue
LinkedIn Strategy · Q12 of 24
For LinkedIn outreach — whose name should messages come from?
Personal profiles get 5–10× higher reply rates than company pages. The best profile is the one a CIO would actually recognise.
A
CEO / Founder profile
Highest authority signal for enterprise buyers
B
BD / Sales team profiles
Scale across multiple reps simultaneously
C
Multiple profiles — founder + BD team
Maximum reach
D
Company page only
↵ to continue
LinkedIn Strategy · Q13 of 24
What does a successful LinkedIn message look like — what do you want them to say yes to?
The smaller the ask in message 1, the higher the reply rate. We build the sequence around this.
A
Book a 20–30 min intro call
Direct, high-intent
B
Just reply — start a real conversation
Lower barrier, higher reply rate
C
Download a case study relevant to their industry
Value-first, builds trust before the ask
D
Get introduced to the right person in their org
↵ to continue
LinkedIn Strategy · Q14 of 24
Optinn's LinkedIn page exists — should we also build a content strategy around it?
Consistent thought leadership posts make outreach 3× more effective — prospects visit your profile before replying to a message.
A
Yes — manage the posting strategy fully
Content calendar, copy, publishing
B
Yes — provide content ideas, we handle posting
C
No — focus only on outreach automation for now
D
Include it in the proposal — we'll decide then
↵ to continue
Cold Email · Q15 of 24
Has Optinn ever sent cold email outreach — and if so, how did it go?
A
Yes — got replies and meetings
B
Yes — landed in spam, got no traction
C
No — open to trying it properly
D
No — concerned about spam reputation
We set up a separate warm domain — your main domain stays safe
↵ to continue
Cold Email · Q16 of 24
Do you have a contact list to start with — or do we build from scratch?
We source verified contacts from Apollo, Hunter, and ZoomInfo — filtered by title, industry, company size, and geography.
A
Yes — we have a clean, recent list
B
Yes — but it's old and needs cleaning
C
No — build it for us
D
Mix — use ours as a base, supplement with new contacts
↵ to continue
Tech Stack · Q17 of 24
Where do leads land today when someone reaches out to Optinn?
We need to know where to pipe new leads so nothing gets lost in a Calendly booking or an inbox.
A
HubSpot
B
Salesforce
C
Zoho CRM
D
Pipedrive
E
Spreadsheet / manual tracking
F
No formal system yet
↵ to continue
Content & Ammunition · Q18 of 24
We saw your case studies on the site. What else is in the arsenal?
Campaigns work best when they use real proof. Select everything that exists today.
A Published case studies (CEAT, Exide…)
B Client testimonials or quotes
C Blog articles / thought leadership
D Whitepapers or research reports
E Video content / explainer demos
F Event presentations / conference decks
G ROI data / savings metrics ($350M+)
H Mostly word-of-mouth — not formalised yet
↵ to continue
Goal Setting · Q19 of 24
How many qualified leads per month would make you feel this was worth it?
At Optinn's typical deal size, even 2–4 qualified meetings a month can generate serious pipeline.
A
2 – 4 per month
Quality over quantity — each is a real enterprise deal
B
5 – 10 per month
Build a solid, predictable pipeline
C
10 – 20 per month
We have BD capacity for high volume
D
20+ per month
Aggressive growth mode
↵ to continue
⚡ SEO Reality Check · Q20 of 24
You said your niche is too small for SEO. We looked it up. Here's what's actually being searched.
Every month, buyers with a budget and a problem are typing these exact terms. Your competitors are already ranking for them.
🔍 Estimated Monthly Search Volume
Blue Yonder implementation partner
~1,200/moMed KD
Supply chain consulting firm US
~3,600/moHigh KD
Demand planning consulting
~1,600/moMed KD
Inventory optimization consulting
~720/moLow ✓
Transportation management consultant
~480/moLow ✓
Supply chain consulting Bangalore
~320/moLow ✓
A
Okay, I'm convinced — include SEO in the proposal
B
Send a free keyword audit — I want the full picture first
C
Interesting — but let's start with outreach first
D
Still not a priority for us right now
↵ to continue
Investment · Q21 of 24
What's your approximate monthly marketing budget?
One closed enterprise deal at Optinn's typical deal size pays for 12–24 months of marketing. What range feels right to start?
$500 – $1,500 / mo
Starter — 1–2 channels, foundational
$1,500 – $3,000 / mo
Growth — LinkedIn + cold email active
$3,000 – $5,000 / mo
Accelerate — multi-channel + content
$5,000 – $10,000 / mo
Full-stack — all channels, US + India
$10,000+ / mo
Enterprise — dedicated team, SEO included
See proposal first
Decide after reviewing options
↵ to continue
Timeline · Q22 of 24
When do you want the first campaign to go live?
We can typically set up and launch LinkedIn + email outreach within 10–14 days of go-ahead.
A
ASAP — within 2 weeks
B
Next month
C
Within 60 days
D
Q3 start — July 2026
E
When the proposal looks right
↵ to continue
Last One · Q23 of 24
Anything we should know before we put your proposal together?
Channels you've ruled out, internal dynamics, a campaign idea you already have in mind — drop it all here.
Shift + ↵ to submit
Investment · Q24 of 24
Last one — and it's a hypothetical worth sitting with.
20%
bottom-line revenue added
100%+
ROI on marketing spend
1 deal
can fund years of campaigns
If our campaigns could predictably add 20% to Optinn's bottom-line revenue — or deliver more than 100% ROI on every rupee or dollar you invest in marketing — what monthly budget would you be genuinely comfortable committing to?
$500 – $1,500 / mo
Still cautious — show me results first
$1,500 – $3,000 / mo
Comfortable if the ROI is real
$3,000 – $5,000 / mo
Willing to invest seriously for serious results
$5,000 – $10,000 / mo
If it generates 2–3 deals, it more than pays itself
$10,000+ / mo
We think big — allocate to win
Depends on the proposal
Let the numbers do the convincing
↵ to submit
🎯
That's everything.
We have exactly what we need to build a sharp, tailored proposal for Optinn. Expect it within 48 hours.

We'll also include a complimentary SEO keyword snapshot for your Blue Yonder and supply chain terms — regardless of your answer on that one.